| Title | Star |
| Title (original language) | Etoile |
| Agency | BETC Etoile Rouge |
| Campaign | Autumn Winter Campaign 2008/2009: The Tally Weijl Miss |
| Advertiser | Tally Weijl |
| Brand | Tally Weijl |
| Posted | August 2008 |
| Business Sector | Clothing |
| Story | This visual shows Miss Tally in the up-coming autumn fashions, manga-style sexy, stretched out on a star. And a star is born! The spectator can take part in the game by choosing the words she utters from her lips: Love Me, Pick Me, Kiss Me, Try Me. |
| Story (original language) | Ce visuel montre Miss Tally faisant sa rentrée en tenue de manga sexy, allongée sur une étoile: une star est née! Le spectateur peut prendre part au jeu en choisissant les mots qui sortent de sa bouche : « Aime-moi » « Choisis-moi » « Embrasse-moi » « Essaie-moi ». |
| Philosophy | The campaign is based on two visuals, both depicting playful enjoyment and a mischievous attitude that invite us to play along with Miss Tally in a very pulp fiction way. The sexiness exuded by her poses is a light-hearted and fanciful approach to being sexy playful above all else! |
| Philosophy (original language) | Cette campagne se compose de deux visuels, les deux forts dune attitude joueuse qui nous invitent à participer au jeu auquel se prête la Miss Tally. Lattitude sexy qui définit ses postures est une attitude de légèreté et de fantaisie Un jeu avant tout ! |
| Media Type | Poster |
| Market | Lebanon, United Arab Emirates, Belarus, Czech Republic, Hungary, Lithuania, Poland, Russia, Slovakia, Ukraine, Serbia, Montenegro, Austria, France, Germany, Ireland, Netherlands, Switzerland, Bosnia Herzegovina, Bulgaria, Croatia, Cyprus, Greece, Italy, Macedonia, Malta, Portugal, Slovenia, Turkey |
| Advertising Manager | Tally Elfassi |
| Advertising Manager | Beat Gruering |
| Advertising Manager | Michele Haag |
| Creative Director | Safia Bouyahia |
| Copywriter | Caroline Cornu |
| Art Director | Anne Vautier |
| Actor / Celebrity | Julie Ordon |
| Photographer | Bruno Dayan |
| Art Buyer | Jean‐Luc Chirio |
| Art Buyer | Dominique Mornet |
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