Discovery Insure - "Simon"

+27 Advertising

+27 Advertising Johannesburg, South Africa

15706

Title	Simon
Agency	+27 Advertising
Campaign	Simon
Advertiser	Discovery Insure
Brand	Discovery Insure
Date of First Broadcast/Publication	2017 / 3
Business Sector	Insurance
Story	“The premise of this commercial is to promote the appealing proposition that Discovery Insure celebrates and rewards good driving behaviour,” says Adrian Miller, agency co-founder and executive creative director. He adds, “We crafted an elaborate production to showcase a visual feast of interestingness aimed at entertaining, engaging, and inspiring action from viewers. The spot exudes the excitement felt by Simon’s fans and intends to evoke expression through a smile and/or a little chuckle.” Crowds of fans are shown admiring and cheering for Simon as he drives through the city. There’s even a helicopter tracking him along his route. Simon is later revealed as ‘The World’s Best Driver’ with huge fanfare, experiencing red carpet treatment, even attracting the attention of one of South Africa’s famous and highly regarded sports icons, Chad Le Clos.
Media Type	Television
Length	60 seconds
Production Company	Massïf
Director	Gordon Lindsay
Managing Partner	Prenneven Govender
Executive Creative Director	Adrian Miller