Rochelle Brown
Rochelle Brown
Editor at Sound Lounge
Los Angeles, United States
TitleJudges
Agency
Campaign Judges
Advertiser ESPN, Inc.
Brand ESPN
Product Sunday NFL Countdown
Tagline NOT EXPERTS. FOOTBALL EXPERTS.
Story The spots portray the Sunday NFL Countdown analysts, not as “experts,” but as “football experts.” For each spot, we mimic real TV shows/scenarios that require specific experts, analysts or judges unrelated to football. For some reason, the analysts find themselves in these situations. But they’re not experts in geopolitics or professional dancing. They’re football experts. So, naturally, when asked about global warming, they talk about how hot the NFC North’s running game is. Or when asked to judge dance moves, they bring the conversation around to end zone celebrations. And so on. They know more about football than anything, and anyone, else. Not that they couldn’t talk about global warming, but who among us wouldn’t rather talk about football?
NOT EXPERTS. FOOTBALL EXPERTS.
Media Type Television
Length
Soundtrack Scurvatron
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