| Title | The Text |
| Agency | Pereira O'Dell |
| Campaign | #TrueFriendship (#VerdaderoAmigo) |
| Advertiser | Coca-Cola Company |
| Brand | 46664/Coca-Cola |
| Date of First Broadcast/Publication | 2015 / 7 |
| Business Sector | Soft Drinks, Tonics |
| Tagline | #TrueFriendship (#VerdaderoAmigo) |
| Story | This short film is directed by Oscar-winning screenwriter ("Milk) and LGBT activist, Dustin Lance Black. The film addresses loyalty and friendship while addressing the delicate subject of teen homosexuality. The messaging encourages teens to take a stand against bullying and to choose friendship over cruelty. “I’m proud to have worked with Coca-Cola on their ‘Crossroads’ series of films because at their core each helps demonstrate how choosing the path of compassion at crucial moments paves the way to true friendship and happiness,” said Black. “’The Text’ was perhaps the most personal for me to direct. As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly.” |
| Media Type | Web Film |
| Length | |
| More Information | https://www.youtube.com/user/cocacola |
| Music Supervision | Aminé Ramer |
| VFX | Laundry |
| Original Score Composer | Grayson Sanders |
| Illustrator/Retoucher | Adhemas Batista |
| Editor | Umlaut Films |
| Music | One Direction |
| Executive Creative Director | Jaime Robinson |
| Creative Director | Rafael Rizuto |
| Group Creative Director | Jason Apaliski |
| Chief Creative Officer | PJ Pereira |
| Director | Dustin Lance Black |
| Project Manager | Lauren Parker |
| Account Director | Mona Gonzalez |
| Account Executive | Rose Valderrama |
| Chief Strategy Officer | Ana Cortat |
| Music | One Direction |
| Strategist | Sara Lezama |
| Art Director | Luke Acret |
| Copywriter | Omid Amid |
| Designer | Moses Kelany |
| VP of Distribution | Joshua Brandau |
| Head of Development, POD Entertainment | Robert Lambrechts |
| Business Affairs Director | Russell Nadler |
| VP Production | Jeff Ferro |
| Co-Director of Client Services | Henry Arlander |
| Director of Marketing/PR | Molly Parsley |
| Senior Film Producer | Victoria Whitlow |
| Trailer and Interactive Editor | Collin Kriner |
| Poster Designer | Erik Buckham |
| Sr Production Designer | Aaron Rodriguez |
| Production Company | Bully Pictures |
| Director of Photography (DOP) | Carlos Veron |
| Production Company Producer | Jason Forest |
| Production Company Producer | Gunner Clancey |
| Editing Company | Umlaut Films |
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