|Agency||Philipp und Keuntje GmbH|
|Campaign||Raw Materials - Tetrapak|
|Advertiser||Tetra Pak International S.A.|
An unusual spokesperson, a rabbit called Bob, explains how Tetra Pak drinks cartons are environmentally friendly. He uses a humorous approach to describe the advantages of sustainable raw materials using, as examples, grain, wool and Tetra Pak cartons, which are produced from wood and therefore make a significant contribution to protecting the environment. The logical message is: its only got a future if itll grow back.
A hybrid animation commercial. Carefully handcrafted sets were filmed using stop-motion technology and then combined with computer-animated characters.
End consumers, users of drinks cartons, etc.
|Problem||To explain to TV viewers in an entertaining way that Tetra Pak drinks cartons are produced from sustainable raw materials, making them exceptionally environmentally friendly.|
|Advertising Manager||Tanja Kiebert|
|Advertising Manager||Ludwig Venhaus|
|Production Company||Bent Image Lab|
|Creative Director||Diether Kerner|
|Creative Director||Jo Marie Farwick|
|Art Director||Sönke Schmidt|
|Art Director||Rouven Steiman|
|Art Director||Kaloyan Yanev|
|Art Director||Alexander Norvilas|
|Agency Producer||Axel Leyck|
|Account Manager||Nina-Sophie Scheller|
|Account Manager||Steffen Schwab|
|Production Company Producer||Kara Place|
|Production Company Producer||Ray Di Carlo|