Title | Slacker |
Agency | Colle + McVoy |
Campaign | Print-N-PLAY - MN State Lottery |
Advertiser | Minnesota State Lottery |
Brand | Minnesota State Lottery |
Posted | October 2008 |
Product | Print-N-PLAY |
Business Sector | Lottery & Gambling |
Tagline | Make The Excitement Last Longer |
Story | The 30-second spots attract attention to the excitement of the new Print-N-Play game by taking a light-hearted look at game players as they experience the thrill of winning. Viewers see three different characters express their jubilant emotions in super slow motion, while a classical music score, reminiscent of triumphant film scores from the likes of Rocky and Chariots of Fire, builds on the excitement in an overly dramatic way. |
Philosophy | "Our goal is to design games that our customers really want to play," said John Mellein, director for marketing, Minnesota State Lottery. "Our campaigns always do a great job of building awareness and stimulating trial for our new games." |
Result | The commercials were filmed with a camera that is most often used for television sports coverage. Since the camera shoots 1,500 frames per second, the spots are actually about a second long, but shown in super slow motion for affect. The tagline "Make The Excitement Last Longer" drives home the message. |
Media Type | Television |
Length | |
Market | United States |
Colorist | Pixel Farm |
Media Director | Jen Stack |
Colorist | Oscar Oboza |
Sound Design Company | Squirrels on the Moon |
Music | 5 Alarm |
Animation | Volt Studios |
Editor | Bertram (Bert) Cambridge |
Line Producer | Nicole Erdman |
Director | Jon Nowak |
Director of Photography (DOP) | Jeff Stonehouse |
Copywriter | Tim Blevins |
Production Company | Drive Thru |
Assistant Agency Producer | Kelly Kytola |
Agency Producer | Ramon Nunez |
Art Director | Nina Orezzoli |
Group Creative Director | Dave Keepper |
Online Finish Editor | Bob George |