Roydon Turner
Art Director at J. Walter Thompson London
London, United Kingdom
TitleFake
Agency
Campaign Fake
Advertiser Kimberly-Clark Worldwide, Inc.
Brand Andrex
PostedJanuary 2009
Business Sector Toilet Paper, Tissues
Problem Although most toilet paper shoppers agree that Andrex is higher quality, they sometimes buy other brands when tempted away by price and promotions The job at hand, then, was to remind shoppers why using Andrex is not something they should compromise. The message of the TV was that the Andrex brand has no substitute.
Media Type Television
Length
Editing Company
Executive Creative Director
Creative Director
Art Director
Copywriter
Agency Producer
Account Planner
Account Planner
Account Director
Account Director
Director
Production Company
Editor

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