Ales Pokorny
Art Director at Kaspen/Jungv.Matt
Praha 1, Czech Republic
TitleHave 1 too many?
Agency
Campaign Have 1 too many?
Advertiser Budvar
Brand Budweiser Non-Alcoholic
PostedFebruary 2014
Business Sector Beers, Ciders, Lagers
Story Non alcohol beers talk about drunk driving or how it's real beer taste. BORING. Let's face it. IT DOESN'T MAKE YOU DRUNK. We know it, and it's what beer is about.This campaign plays on the cliché that at night every time you see some girl trip, some business man slumped at the bar, you think they have had a few to many.It's what we all think. But we turn it around. MAYBE the girl just tripped, MAYBE the business man had a really tough day. Because after all they could have been drinking Budvar NON ALCOHOL. 
Media Type Print
Creative Director
Copywriter
Copywriter
Art Director
Art Director

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