Krystyn Campbell
Art Director at Energy BBDO
Chicago, United States
TitleHinges
Agency
Campaign Inner IKEA - IKEA
Advertiser IKEA
Brand IKEA
Date of First Broadcast/Publication 2008 / 10
Business Sector Home Appliances, Furniture & Gardening
Tagline Home is the most important place in the world.
Story The muse, a wise and experienced woman, knows the true value of an IKEA purchase – a character of the subconscious who backs up consumers' purchase decisions with noteworthy facts and anecdotes about IKEA furniture and pats them on the back for the smart choices they made – all with the quirkiness and sense of humor IKEA is known for.
Media Type Television
Length
Market United States
Production Company
Editing Company
Group Creative Director
Chief Creative Officer
Art Director
Copywriter
Associate Art Director
Director of Broadcast Production
Agency Producer
Colorist
Colorist
Director of Photography (DOP)
Director
Executive Producer
Production Company Producer
Editor
Producer
Editor
Music
Music Composer
Producer
Music Composer

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