Title | Hotel 626 - Phone Fright |
Agency | Goodby Silverstein & Partners |
Campaign | Hotel 626 - Phone Fright |
Advertiser | PepsiCo Inc. |
Brand | Doritos |
Posted | October 2008 |
Business Sector | Potato Chips, Crisps & Crackers |
Story | With Halloween looming, Goodby has unveiled a new horror-themed campaign for Doritos promoting the re-launch of the chips brand's Taco and Four Cheese flavors. The site, dubbed "Hotel 626", is only open from 6pm to 6am EST and gives visitors the chance to take on scary challenges in 13 different rooms. |
Philosophy | Hotel 626 features a morgue, a dark room and other claustrophobic confines, giving visitors 3D views in darkness, brooding sound design and cell phone directions that lets one react in real-time to the action on the screen. A microphone and a webcam are highly recommended to experience the whole site. |
Media Type | Web Film |
Length | |
More Information | www.hotel626.com |
Group Creative Director | Hunter Hindman |
Group Creative Director | Rick Condos |
Art Director | Henrik Rosander |
Executive Agency Producer | Amanda Cox |
Agency Producer | Maggie O'Brien |
Interactive Director | Mike Geiger |
Sound Production | Plop |
Sound Design Company | DinahMoe AB |
Music | Plan 8 Music Ltd. |
Production Company | B-Reel |
Editing Company | B-Reel |
Flash Development | B-Reel |
Associate Creative Director | Marc Sobier |
Associate Creative Director | Hartley Rusen |
Special Effects / VFX | important looking pirates |
Art Director | Michelle Hirschberg |
Copywriter | Michelle Hirschberg |
Creative Consultant | Asya Soloian |