Alessandro Cedrone
Account Executive at Publicis Conseil
Paris, France
TitlePixel
Agency
Campaign We live in modern times - Renault
Advertiser Renault
Brand Renault
PostedOctober 2008
Product Twingo Sport
Business Sector Cars
Tagline Underage forbidden
Tagline (original language) Interdite aux moins de 18 ans
Philosophy To win over a younger clientele while getting a smile out of their elders, Renault offers a novel, tongue-in-cheek take on family relations that highlights the importnace for everyone today to be able to "let it all hang out".
Media Type Print
Market Europe
Executive Creative Director
Creative Director
Copywriter
Art Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
Agency Producer
Agency Producer

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