Todd Taylor
Executive Creative Director at Beyond Imagination
Philadelphia, United States
TitleSword Play
Agency
Campaign Tricks of the Trade
Advertiser William Grant & Sons
Brand Reyka Vodka
Date of First Broadcast/Publication 2015 / 7
Business Sector Spirits, Fortified Wines
Story Titled “Tricks of the Trade,” this fast video series from Reyka Vodka features bartenders showing off eye-bending bar tricks. But regardless of trickery or slight-of-editing-hand, each video ends with an authentically delicious Reyka cocktail.
The first two videos launching the series – titled “Garnish Greatly” and “Sword Play” – feature Trevor Schneider and Charlotte Voisey, Brand Ambassadors for William Grants & Sons. The videos will be previewed at Tales of the Cocktail, the premier, weeklong international cocktail festival in New Orleans this week. At the festival, Reyka will also debut a Sno Hus serving flavored Sno Capped cocktails, as well as carbonated Reyka Geyser Shots for tasting.  An Icelandic vending machine loaded with items unique to the brand’s culture will also greet event attendees late night in their hotel.
Four additional “Tricks of the Trade” videos will be released across social platforms in July and August, featuring other bartenders and mixologists from the New York City area.
Media Type Social Media
Length
Executive Creative Director
Maker
VP, Group Account Director
VP, Creative Director
Chief Creative Officer
Social Strategy
VP, Group Creative Director
Copywriter
Digital Maker
Account Manager
Social Strategy
Category Marketing Manager, Reyka
Senior Brand Manager, Reyka
Reyka Brand Ambassador

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