| Title | Objectivity |
| Title (original language) | Objectivité |
| Agency | BETC Paris |
| Campaign | Commitment to clients |
| Advertiser | Crédit Agricole |
| Brand | Crédit Agricole |
| Date of First Broadcast/Publication | 2012 / 4 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | Common sense has a future |
| Tagline (original language) | Le bon sens a de l'avenir |
| Media Type | |
| Production Company | RITA PRINT |
| Production Company Producer | Sandrine Lascurettes |
| Art Buyer | Stéphanie Giordano |
| Photographer | Philippe Miran |
| Strategic Planner | Etienne de Laharpe |
| Copywriter | Jean-Christophe Lesné |
| Associate Art Director | Simon Detraz |
| Art Director | Vincent Lesné |
| Executive Creative Director | Stéphane Xiberras |
| Account Manager | Marion Zarattin |
| Account Manager | ALICE d’ORTOLI |
| Account Manager | Jean-Baptiste Lucas |
| Account Manager | Jean-Charles Caboche |
| Advertising Manager | NICOLE LONGUET |
| Advertising Manager | Marion Nibourel |
| Advertising Manager | Sieglinde Sire |
| Advertising Manager | Nicole Derrien |
| Advertising Manager | Olivier Gavalda |
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