Pedro Fonseca
Digital Strategy & Content at AlmapBBDO
Brazil
TitleOlavo and Abel
Title (original language)Olavo e Abel
Agency
Campaign Partners - Yahoo! Brasil
Advertiser Alpina
Brand Yahoo!
PostedDecember 2008
Product Yahoo! Brasil
Business Sector Internet Sites (Excluding ISPs) / Apps.
Story Following the concept of 'Great Ideas,' the agency created a campaign showing professionals that had advertised in Yahoo! and had gotten positive results with different ideas.
Story (original language) Seguindo a linha de Grandes Idéias, a Agência Tudo criou campanhas mostrando profissionais que anunciaram no Yahoo! e obtiveram resultados positivos com idéias diferentes.
Problem Yahoo! needed to get the attention of the advertisers for its website.
Problem (original language) O Yahoo! precisava chamar a atenção dos anunciantes para o seu portal.
Media Type Magazine
Creative Director
Editor
Creative Director
Editor
Art Director

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