Pieter Claeys - Panthera - Tiger Royalty | AdForum Talent: The creative industry network.

Creative at Happiness FCB

Bruxelles, Belgium

Title	Tiger Royalty
Agency	Happiness Brussels, an FCB Alliance
Campaign	Tiger royalty
Advertiser	Panthera
Brand	Panthera
Posted	December 2015
Business Sector	Animal Rights/Safety/Adoption
Story	Panthera, the global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted "Tiger Royalty," an innovative cause marketing program that enables brands to support wild tiger conservation through the sale of their tiger-inspired products. Happiness conceived Tiger Royalty as an "artistic rights fee for tigers." The program is built on the notion that tigers--whose power and mystique inspire some of the world's best-known brands, and thousands of consumer products from diapers to sneakers to handbags--should benefit from the perpetual demand for items bearing their iconic image.
Media Type	Television & Cinema
Length	115 seconds
Strategic Director	Karen Corrigan
CEO Happiness Saigon	Alan Cerutti
Creative Director	André Mota
Chief Innovation	Kris Hoet
Account Director	Pascal Kemajou
Graphic Designer	Anna Touvron
Web Development	Bliss Interactive
Editor	Philippe Blondeau
Film Production Company	Moxy
Agency Producer	Bart Vande Maele
Account Management Happiness Saigon	Livia Lancelot
Account Management Happiness Saigon	Nejwa Jacobs
Creative Director	Pieter Claeys
Creative Director	Niek Eijsbouts
Creative Director	Philippe Fass
Creative Director	Geoffrey Hantson