Rafael Rizuto

Rafael Rizuto

Executive Creative Director at 180LA

Santa Monica, United States
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My Latest Work

Summary

Rafael Rizuto is a creative with more than 15 years of experience in multiple disciplines. He's behind projects such as UNICEF UNfairy Tales (that won the Grand Prix for Good at Cannes Lions 2016), Expedia Dream Adventures, Hellmann's Recipe Receipt; Coke's Happiness Refill, and AirBnB's #Birdbnb (Home to You), Solving #SochiProblems and Views (Airbnb's first global campaign).

Over the course of his international career are stints at Ogilvy & Mather Dubai, Leo Burnett Dubai, Ogilvy & Mather Brazil, Pereira & O'Dell San Francisco, and 180LA where he's currently a Executive Creative Director.

- Within a year since joining 180LA, the agency now has become the most awarded shop in the TBWA Network Worldwide, bringing home 10 lions for 4 different clients, including the Grand Prix for Good and a Gold in Cyber for the Unicef Unfairy Tales campaign at the Cannes Lions 2016.
- Speaker at Cannes Lions 2013 - "Foreigner: No Boundaries For Creativity"​
- #9 Art Director in the world - The Big Won 2013
- #6 Art Director in the world - Cannes Lions Report 2012
- Hellmann’s Recipe Receipt was ranked among the Top 5 Campaigns of the year (2012) on Adage/Creativity Online
- Distinguished with 11 Cannes Lions, including a Gold, in 2012. Helping Ogilvy & Mather Brazil to be the 3rd agency of the year securing the O&M Network's first ever win with the title of Network of the Year.
- Ogilvy Worldclass 2010. Chosen as one of the best art directors in the network to participate on a WPP worldwide competition in Cannes.
- Gold at the Cannes Young Lions Competition 2008
- Ogilvy & Mather Dubai Agency of the year at Dubai Lynx International awards 2010
- Ogilvy & Mather Dubai Agency of the year at Effies awards for two years in a row (2009/2010)
- Served as Jury in festivals like The Effies North America, Lisbon International Awards, Kyev International Awards + Others.
- 150+ international awards including Golds and pencils at, DA&D, One Show, Clios, London awards, Effies + others.

People I worked with

PJ Pereira
Chief Creative Officer
Pereira & O'Dell
Jeff Ferro
VP Production
Pereira & O'Dell
Aaron Rodriguez
Other
Pereira & O'Dell
Jaime Robinson
VP, Executive Creative Director
Pereira & O'Dell
Jason Apaliski
Art Director
Pereira & O'Dell

Positions

Executive Creative Director

180LA
Santa Monica, United States
April 2015 - Currently here (1 year 8 months)
Within a year since joining 180LA, the agency now has become the most awarded shop in the TBWA Network Worldwide, bringing home 10 lions for 4 different clients, including the Grand Prix for Good and a Gold in Cyber for the Unicef Unfairy Tales campaign at the Cannes Lions 2016.

Role: Member of the agency leadership team overseeing the creative department and all clients. Creative lead on the Miller Lite, University of Phoenix and UNICEF accounts. Co-led the teams that won the Miller Lite and University of Phoenix businesses.

Clients: Miller Lite, HP, Expedia, University of Phoenix, UNICEF, Mitsubishi Motors of North America, Boost Mobile, Pepsi + others.

Creative Director

Pereira & O'Dell
San Francisco, United States
October 2012 - April 2015 (2 years 6 months)
Responsible for launching the very first Airbnb global campaign, and for the Coca-Cola Crossroads campaign - the biggest initiative Coca-Cola has ever done in Latin America.

Role: Global Creative Director for Airbnb, Global Creative Director for Skype, Regional Creative Director for Latin America for Coca-Cola. Co-led the teams that won the Airbnb, Coca-Cola and Hyatt businesses.

Clients: Coca-Cola, Airbnb, Skype, Ad Council, Mattel, Hyatt, FIAT + Others

Senior Art Director/Creative Director Partner

Ogilvy Brasil Comunicação Ltda.
São Paulo, Brazil
October 2011 - October 2012 (1 year)
Won 7 lions: 1 Gold Promo; 2 Silver Direct and Outdoor; 4 Bronze in Film, Mobile, Design and Branded Content and another 7 shortlist helping O&M Brazil to be the 3rd agency of the year and O&M WW network of the year at Cannes Lions 2012.

Clients: Coca-Cola, Burger King, Hellmann's, Schweppes, Unilever, Motorola + Others

Senior Art Director

Leo Burnett Dubai
September 2010 - October 2011 (1 year 1 month)
Clients: McDonald's, Chevrolet, GMC, Cadillac, Diageo, Tide, P&G, Kelloggs, Samsung, National Geographic + Others

Regional Art Director

Memac Ogilvy & Mather
Dubai, United Arab Emirates
October 2007 - September 2010 (2 years 11 months)
Part of the team that turned Ogilvy & Mather Dubai into the most creative and effective agency of 2010 in the MENA Region (Dubai Lynx Awards & Effies MENA).
Gold winner at the Cannes Young Lions competition at Cannes Lions 2008.

Clients: Nike, Unilever, Dove, Ponds, Kraft, Toblerone, Milka, GSK, Panadol, Volvo, BP, Castrol, DHL, Berlitz, Reporters Without Borders + others

Senior Art Director/Designer

Artobrand Bahrain
February 2007 - September 2007 (7 months)
Clients: Ritz-Carlton, Audi, United Nations + Others

Senior Art Director/Creative Coordinator

R/GA
São Paulo, Brazil
November 2005 - January 2007 (1 year 2 months)
Manage Internal and external team resources, including the team, photographers, illustrators and film directors. Led a 8 people creative team.

Jr. Art Director/Art Director

DA/DPA Brazil
August 2001 - September 2005 (4 years 1 month)

Education

Bachelor's, Graphic Design

Universidade Federal de Pernambuco
1999 - 2004 (5 years)

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