| Title | The Jury |
| Agency | BBH |
| Campaign | The Jury |
| Advertiser | ITV |
| Brand | ITV1 |
| Date of First Broadcast/Publication | 2011 / 11 |
| Business Sector | TV/Radio Programs & Stations |
| Story | The creative is formed of the 12 Jurors’ eyes alongside the campaign line ’12 views, one verdict’. The digital creative features the eyes eerily blinking at the viewer, evoking the feeling that they too are under scrutiny. |
| Problem | The brief was to continue to build ITV1’s reputation for quality drama. The Jury is not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers. It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time. <!--[if gte mso 9]><xml> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> The brief was to continue to build ITV1’s reputation for quality drama. The Jury is not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers. It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time. |
| Media Type | Outdoor/Out of Home |
| Production Company | Grand Visual |
| Account Manager | Lucy Scott |
| Creative Director | Kevin Stark |
| Creative Director | Nick Kidney |
| Creative Team | Carl Broadhurst |
| Creative Team | Peter Reid |
| Advertising Manager | Henry Windridge |
| Advertising Manager | Oliver Rudland |
| Strategic Business Lead | Zara Mirza |
| Strategist | Emma Caldwell |
| Photographer | Giles Revell |
| Production Company | Little Yellow Jacket |
| Producer | Thalia Murray |
| Post Production | Wellcom Retouching |
| Designer | Sid Russell |
| Production Company | The Mill London |
| Agency Producer | Sally Green |
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