| Title | Air Conditioners |
| Agency | Y&R Santiago |
| Campaign | Air Conditioners |
| Advertiser | Columbia Sportswear Company |
| Brand | Columbia |
| Posted | January 2009 |
| Business Sector | Corporate Communication |
| Tagline | The air cooling your home is heating the world. |
| Tagline (original language) | El aire que enfria tu hogar. Calienta el mundo. |
| Story | Columbia Sportswear Company has sponsored a warning to Santiago residents with an outdoor advertisement challenging the use of air conditioners. A banner held against an apartment block wall shows a man and his child struggling to cope in a flood. Air conditioning units project through the art work. El aire que enfria tu hogar. Calienta el mundo is translated in English as The air cooling your home is heating the world. |
| Media Type | Outdoor/Out of Home |
| Executive Creative Director | Tony Sarroca |
| Creative Director | Alvaro Becker |
| Copywriter | Alvaro Becker |
| Art Director | Fabrizio Capraro |
| Art Director | Renzo Vaccaro |
| Photographer | Felipe Hernandez |
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