Jane Hutchins
Editorial Company Executive Producer at Brickyard VFX
San Francisco, United States
TitlePark
Agency
Campaign Are You My Grandma?
Advertiser Frito Lay
Brand Grandma's Cookies
Date of First Broadcast/Publication 2016 / 4
Business Sector Biscuits, Bread, Crispbread
Story “Are you my Grandma?” 

That’s the prevailing question for Goodby Silverstein & Partners new ad campaign for Grandma’s cookies. You see, GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for (with the exception of the grandma picture on the package). However, they’ve never done anything to connect its brand to the nostalgia, warmth and coziness that grandmas make us feel. 

After 100 years of making cookies, we thought it was high time they did.

In each spot of the “Are You My Grandma?” campaign, someone is eating a GRANDMA’S cookie—a cookie that smells so delicious and nostalgic and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.
Media Type Television
Length
Chairman
Chairman
Executive Creative Director
Creative Director
Art Director
Copywriter
Executive Producer
Production Company Producer
Account Director
Account Director
Account Manager
Account Manager
Strategist
Production Company
Director
Executive Producer
Executive Producer
Production Company Producer
Editing Company HutchCo
Editor
Editor
Executive Producer
Telecine HutchCo
Colorist
Special Effects / VFX HutchCo
Flame Artist
Music Composer
Music Composer
Sound Design Company
Sound Design Company
Production Company Producer

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