Title | An Unexpected Day at the Drive Thru |
Agency | The Marketing Store Ltd |
Campaign | An Unexpected Day at the Drive Thru |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2015 / 9 |
Business Sector | Restaurants & Fast Food |
Tagline | Good Times |
Story | The film follows a number of real families in their cars driving through the drive thru. Once they place their order we see them being informed that their meal has been paid for by a mystery customer driving a car ahead of them in the queue. As they try to work out who the mystery person is, the car starts to take off and fly. |
Philosophy | The stunt is part of McDonald’s ‘good times’ brand campaign, which celebrates the role McDonald’s plays in customers’ lives |
Media Type | Web Film |
Length | |
Advertising Manager | Marie Emery |
Advertising Manager | Jo Eskell |
Advertising Manager | Anna Cooke |
Executive Creative Director | Sav Evangelou |
Copywriter | Ross Nance |
Art Director | Rachael Burkinshaw |
Account Planner | Tuula Rea |
Account Manager | Emma Maynard |
Account Manager | Laura Warwick |
Account Manager | Kahli Clisby |
Creative technologist | Tom Foreman |
Media Agency | OMD |
Production | Maverick |
Executive Producer | David Wilson |
Production Manager | John Manning |
Editor | Chloe Barker |