David Wilson
Director at Riff Raff Films
London, United Kingdom
TitleAn Unexpected Day at the Drive Thru
Agency
Campaign An Unexpected Day at the Drive Thru
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication 2015 / 9
Business Sector Restaurants & Fast Food
Tagline Good Times
Story The film follows a number of real families in their cars driving through the drive thru. Once they place their order we see them being informed that their meal has been paid for by a mystery customer driving a car ahead of them in the queue. As they try to work out who the mystery person is, the car starts to take off and fly. 
Philosophy The stunt is part of McDonald’s ‘good times’ brand campaign, which celebrates the role McDonald’s plays in customers’ lives 
Media Type Web Film
Length
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Copywriter
Art Director Rachael Burkinshaw
Account Planner Tuula Rea
Account Manager Emma Maynard
Account Manager Laura Warwick
Account Manager Kahli Clisby
Creative technologist Tom Foreman
Media Agency
Production
Executive Producer
Production Manager
Editor

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