| Title | Monthly Cycle |
| Agency | WHYBIN\TBWA TEQUILA |
| Campaign | Men and Menstrual - Flossie.com |
| Advertiser | Flossie Media Group Ltd |
| Brand | Flossie.com |
| Posted | February 2009 |
| Product | Adshels |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Story | TBWA\Whybin Auckland built special adshels that went through a monthly cycle. PMS, Chocolate cravings and all. |
| Philosophy | Just 2 months after the launch, the website had reached its 12 month traffic and financial targets. The now site reaches over 45% of all online women 20-55 years of age. |
| Problem | Because of the vast range of content available, everything a woman is looking for she can find at Flossie.com. We developed a campaign line "Whatever you need, it's on us" and launched with an outdoor campaign showcasing the 8 different content categories on the site. Then we created the world's first adshel with a monthly cycle. The adshel was custom built and stacked daily with free stuff women need over the course of a month. From tampons, to chocolate, to fruit, to naughty knickers, to voodoo man-dolls, the items reflected a woman's ever-changing moods. |
| Media Type | Outdoor/Out of Home |
| Executive Creative Director | Andy Blood |
| Creative Director | Guy Roberts |
| Account Director | Sarah Goldring |
| Account Manager | David Wilson |
| Creative Team | Amy Thexton |
| Creative Team | Jessica Neale |
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