| Title | Abaya Blue |
| Agency | Saatchi & Saatchi |
| Campaign | Unstoppable color |
| Advertiser | Procter & Gamble |
| Brand | Ariel Color & Style |
| Date of First Broadcast/Publication | 2011 / 4 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Media Type | |
| Executive Creative Director | Sion Scott-Wilson |
| Copywriter | Bianca De Silva |
| Art Director | Christopher Jones |
| Photographer | Dave Kennedy |
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