| Title | Turncoat |
| Agency | BBH |
| Campaign | Turncoat |
| Advertiser | Perfetti Van Melle |
| Brand | Mentos® |
| Date of First Broadcast/Publication | 2012 / 5 |
| Product | UP2U |
| Business Sector | Chewing-Gum |
| Story | We see a half human, half alien making the choice of which side he wishes to be on in a war of humans v aliens. The voiceover reveals: “New Mentos UP2U, One Pack, Two Flavours, You can’t loose”. |
| Problem | In the second half of 2011, Perfetti Van Melle’s MENTOS® launched a new product called Mentos® UP2U that puts choice directly in the hands of consumers. A product with a simple premise; two flavours, in one pack, the choice is up to you. |
| Media Type | Television |
| Production Company | Rattling Stick |
| Post Production | Big Buoy |
| Agency Producer | Chris Watling |
| Creative Director | Marc Hatfield |
| Creative Team | Brad Woolf |
| Creative Team | Dan Bailey |
| Advertising Manager | Corrado Bianchi |
| Strategic Business Lead | Richard Lawson |
| Team Director | Tom Woodhead |
| Team Manager | Nicolas Jayr |
| Director | Andy McLeod |
| Producer | Kirsty Dye |
| Director of Photography (DOP) | Stephen Blackman |
| Post Production | Jim Allen |
| Editor | Andy McGraw |
| Editing Company | Stitch |
| Sound | Parv Thind |
| Sound | Wave Studio |
| Music | Jonathan Goldstein |
| Sound/Music | GOLDSTEIN |
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