| Title | Grocer |
| Agency | Elephant |
| Campaign | Fifa U20 World Cup - Coca-COla |
| Advertiser | Coca-Cola Company |
| Brand | 46664/Coca-Cola |
| Posted | March 2010 |
| Business Sector | Soft Drinks, Tonics |
| Tagline | You won't know them...Until you watch them |
| Philosophy | The 2009 FIFA Under-20 World Cup was held in Egypt. Coca-Cola was both the sponsor of the tournament as well as the Egyptian u20 national team. The problem is, the members of this team were completely unknown, and Coke were fearing a low turn-out of fans at the games. We wanted to change this. Having seen the ads, many Egyptians felt the need to not only attend the matches, but to also get to know the players. This campaign made instant celebrities of the players, and generated hundred of thousands of fans and followers. The FIFA tournament organisers also attributed the amazing turnout of fans to this campaign. |
| Media Type | Television & Cinema |
| Creative Director | Ali Ali |
| Creative Director | Maged Nassar |
| Art Director | Ali Ali |
| Art Director | Maged Nassar |
| Copywriter | Ali Ali |
| Copywriter | Maged Nassar |
| Director | Ali Ali |
| Production Company | Broadcast |
| Producer | Mohamed Mourad |
| Agency Producer | Heba Radwan |
| Advertiser's Supervisor | Nabil Kouchouk |
| Advertiser's Supervisor | Ahmed Nazmy |
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