Toyota - "My Bold Dad"

Saatchi & Saatchi Los Angeles

Saatchi & Saatchi Los Angeles Torrance, United States

10611

Title	My Bold Dad
Agency	Saatchi & Saatchi Los Angeles
Campaign	One Bold Choice Leads To Another
Advertiser	Toyota Motor Corporation
Brand	Toyota
Date of First Broadcast/Publication	2015 / 2
Business Sector	Cars
Story	Being a dad is a choice. One that will make a wonderful human being who will make their own choices someday. #OneBoldChoice SUBSCRIBE: http://bit.ly/ToyotaSubscribe About Toyota:We’re in the business of making great cars and trucks. But we also work every day to apply and share our know-how in ways that benefit people, the community and our planet in order to build a better tomorrow. We’ve been a part of life in America for over 50 years. And while we’re passionate about making great cars and trucks, our story is about much more than our vehicles.
Media Type	Television
Length	74 seconds
Chief Creative Officer	Jason Schragger
Associate Creative Director	Verner Soler
Voice	Muhammad Ali
Creative Director	Erich Funke
Creative Director	John Payne
Executive Creative Director	Margaret Keene
Copywriter	Eric Stevens
Agency Producer	Holly Otto
Executive Agency Producer	Margaret Nickerson
Associate Creative Director	Vidur Raswant
Copywriter	Brian Frisk
Director	Charles Guard
Associate Creative Director	Julia Regan
Editing Company	Rock Paper Scissors
Production Company	Smuggler
Sound Design Company	Noises Digital