| Title | Scorched |
| Agency | DDB Canada |
| Campaign | Scorched |
| Advertiser | Subaru Corporation |
| Brand | Subaru Canada |
| Date of First Broadcast/Publication | 2012 / 8 |
| Product | BRZ |
| Business Sector | Cars |
| Story | The BRZ is Subaru’s first real-wheel drive performance car, and simply put: it’s hot. To help build buzz, we placed the BRZ at the centre of a retail space in downtown Toronto (Queen Street & McCaul Street) and scorched, burned and melted its surroundings. The result: an eye-popping, blistering-hot ambient installation running through to September 16 and guaranteed to turn heads. |
| Media Type | Ambient |
| Account Executive | Julia Morris |
| Account Director | Peter Brough |
| Business Director | Michael Davidson |
| Art Director | Jake Bundock |
| Associate Creative Director | Adam Bailey |
| Associate Creative Director | Paul Riss |
| Creative Director | Todd Mackie |
| Creative Director | Denise Rossetto |
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