Title | Scorched |
Agency | DDB Canada |
Campaign | Scorched |
Advertiser | Subaru Corporation |
Brand | Subaru Canada |
Date of First Broadcast/Publication | 2012 / 8 |
Product | BRZ |
Business Sector | Cars |
Story | The BRZ is Subaru’s first real-wheel drive performance car, and simply put: it’s hot. To help build buzz, we placed the BRZ at the centre of a retail space in downtown Toronto (Queen Street & McCaul Street) and scorched, burned and melted its surroundings. The result: an eye-popping, blistering-hot ambient installation running through to September 16 and guaranteed to turn heads. |
Media Type | Ambient |
Account Executive | Julia Morris |
Account Director | Peter Brough |
Business Director | Michael Davidson |
Art Director | Jake Bundock |
Associate Creative Director | Adam Bailey |
Associate Creative Director | Paul Riss |
Creative Director | Todd Mackie |
Creative Director | Denise Rossetto |