Dorian Dack
São Paulo, Brazil
TitlePet Shop
Agency
Campaign Pet Shop
Advertiser Cadbury plc
Brand Trident Fresh
Date of First Broadcast/Publication
Story

The film shows a young man patiently waiting for his dog’s grooming session to end. Clearly there could not be a more monotonous moment imaginable. However, as he begins to chew a piece of Trident Fresh he observes a totally new reality: a fun choir of fish inside an aquarium begin performing the classic “Bohemian Rhapsody” by Queen. In an ascending tone, the choir spreads its euphoria throughout the pet shop, and in the final scene we witness the young man joining in the choir. 

Philosophy

The new campaign for Trident Fresh goes beyond traditional flavour attributes and
proposes a fresh mental renewal to its consumers. 

Media Type Television
Soundtrack Bohemian Rhapsody
Art Director
Art Director
Art Director
Copywriter
Art Supervisor
Creative Director
Creative Director
Account Supervisor
Account Supervisor
Account Supervisor
Account Supervisor
Account Planner
Account Planner
Account Planner
Account Planner
Account Planner
Production Company
Director Jones+Tino
Editor Jones+Tino
Executive Producer
Producer
Producer
Director of Photography
Post Production
Sound
Sound Design Company
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Music
Singer

Trending

Get your Talent Profile
for free and Become a Member of AdForum

Get Started