Title | Park |
Agency | RPA |
Campaign | Hybrid For Everyone - Honda |
Advertiser | Honda Motor Co., Ltd. |
Brand | Honda |
Posted | May 2009 |
Product | Insight |
Business Sector | Cars |
Tagline | From Honda. For Everyone. |
Story | Each spot, based in three distinct environments (e.g., on a rooftop, a park, the beach), opens on an Insight driving and quickly reveals, through a forced-perspective technique, additional Insights and people populating each location. As the spot progresses, more and more Insights and passengers are revealed until each location is filled with Insights. In addition, the creative assets feature a plant-leaf graphic found within the Insight. In the vehicle, the graphic is used as a unique fuel-economy scoring function to provide feedback on driving efficiency and performance. |
Media Type | Television |
Length | |
Market | United States |
Editing Company | Final Cut |
Special Effects / VFX | Ring of Fire |
Chief Creative Officer | David Smith |
Music | Mostar Diving Club (Damian Katkhuda) |
Photographer | Benedict Redgrove |
Director | Si & Ad |
Creative Director | Joe Baratelli |
Creative Director | Pat Mendelson |
Copywriter | Adam Lowrey |
Art Director | Laura Hauseman |
Executive Agency Producer | Gary Paticoff |
Director of Photography (DOP) | Eric Treml |
Line Producer | Ahnee Boyce |
Executive Producer | Jackie Kelman-Bisbee |
Agency Producer | Brian Donnelly |
Assistant Agency Producer | Lyndsey Wilson |
Supervising Producer | Mary Ann Marino |
Production Company | Park Pictures |
Executive Producer | Lizie Gower |
Production Company | Academy Films |
Editor | Eric Zumbrunnen |
Executive Producer | Saima Awan |
Post Producer | Kelly Garcia |
Executive Producer | Jeff Koz |
Music Supervisor | Tricia Halloran |
Sound Producer | Chanel Scott |
Music Company / Composer | Hum Music and Sound Design |
Audio Engineer | Loren Silber |
Sound Design Company | Lime Studios |
Executive Producer | John Myers |
Production Company Producer | Casey Conroy |
Creative Director | Jerry Spivak |
Production Company Producer | Dan Smiczek |