Rupert Taylor
McMahons Point, Australia
TitleClear Character
Agency
Campaign Clear Character
Advertiser Bundaberg Rum
Brand Bundaberg Five
Product Rum
Philosophy

Tom Kuntz directs this new spot by Leo Burnett Sydney for white rum brand Bundaberg Five. With the strapline 'clear character', it depicts a young guy taken from a boring bar into a magical world by a soul-singing barman in a white tux. Leo Burnett creatives wrote the lyrics, and the backing track was created by SongZu, Sydney. The ad will be preceded by a teaser campaign on Facebook.

Media Type Television & Cinema
Executive Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Copywriter
Art Director
Art Director
Agency Producer
Client Supervisor
Account Director
Account Manager
Strategic Planner
Production Company
Director
Music
Post Production The Mill NY

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