| Title | Anthem (Twitter) |
| Agency | Rediffusion-Y&R |
| Campaign | Twitter - Airtel |
| Advertiser | Airtel |
| Brand | Airtel |
| Posted | November 2009 |
| Product | |
| Business Sector | Personal Wireless Communication |
| Tagline | Share from anywhere |
| Problem | As a market leader in the telecom category in India and with presence in all 23 circles, Airtel has always believed in the power of human relationships and recognizes the importance of emotions/feelings in ones life. A new campaign has been developed where Twitter service is made available by Airtel on mobile phone via sms. One doesnt need to have GPRS enabled phone to consume the service. |
| Media Type | Television |
| Length | |
| Market | India |
| Creative Director | Abhinav Pratiman |
| Production Company | Good Morning Films |
| Creative Director | Daniel Z Upputuru |
| National Creative Director | Minakshi Achan |
| National Creative Director | Sagar Mahabaleshwarkar |
| Account Management | Abhik Santara |
| Account Management | Tariq Afzal |
| Strategic Planner | Kushagra Bhatnagar |
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