Title | We will take care of you, wherever you are/Samsung Service - Van |
Brief | Samsung engineer Amit promises a customer that he will make it to her home by 7pm to fix her TV. He covers miles of mountainous terrain: crossing rivers, clearing roadblocks and shooing away sheep. Then he discovers that his customer is blind, and that a little girl from her hostel for blind children is competing in a TV talent show that night. Amit is clearly smitten as he settles in with the customer and the children to watch their heroine. Samsung believes in going the extra distance to maintain relationships. |
Agency | Cheil India |
Campaign | We will take care of you, wherever you are |
Advertiser | Samsung |
Brand | Samsung Services India |
Date of First Broadcast/Publication | 2017 / 1 |
Business Sector | Consumer Electronics & Audio-Visual |
Tagline | We will take care of you, wherever you are |
Story | We'll take care of you, wherever you are. The film tells the story of a Samsung engineer who travels great distances in his Samsung Service Van to help Samsung customers in remote parts of India. In the film we see Amit, a Samsung engineer, promise a young customer that he will make it to her home by 7pm to fix her TV. He spends the day covering miles of mountainous terrain, crossing rivers, clearing roadblocks, even shooing away sheep to keep his promise. Only to discover a dramatic fact about her. And why she wanted the TV to be fixed before 7 PM. Amit's troubles were well worth it because Samsung believes that great distances must be travelled for the sake of relationships sometimes. |
Media Type | Television |
Length | |
Chief Marketing Officer (CMO) | Ranjivjit Singh |
Chief Creative Officer | Sagar Mahabaleshwarkar |
Executive Creative Director | Tarvinderjit Singh |
Copywriter | Tarvinderjit Singh |
Production Company | Crazy Few Films |
Director | Anupam Mishra |