Sagar Mahabaleshwarkar
Chief Creative Officer at Contract Advertising
New Delhi, India
TitleWe will take care of you, wherever you are/Samsung Service - Van
BriefSamsung engineer Amit promises a customer that he will make it to her home by 7pm to fix her TV. He covers miles of mountainous terrain: crossing rivers, clearing roadblocks and shooing away sheep. Then he discovers that his customer is blind, and that a little girl from her hostel for blind children is competing in a TV talent show that night. Amit is clearly smitten as he settles in with the customer and the children to watch their heroine. Samsung believes in going the extra distance to maintain relationships.
Agency
Campaign We will take care of you, wherever you are
Advertiser Samsung
Brand Samsung Services India
Date of First Broadcast/Publication 2017 / 1
Business Sector Consumer Electronics & Audio-Visual
Tagline We will take care of you, wherever you are
Story We'll take care of you, wherever you are.
The film tells the story of a Samsung engineer who travels great distances in his Samsung Service Van to help Samsung customers in remote parts of India.
In the film we see Amit, a Samsung engineer, promise a young customer that he will make it to her home by 7pm to fix her TV. He spends the day covering miles of mountainous terrain, crossing rivers, clearing roadblocks, even shooing away sheep to keep his promise.
Only to discover a dramatic fact about her. And why she wanted the TV to be fixed before 7 PM.
Amit's troubles were well worth it because Samsung believes that great distances must be travelled for the sake of relationships sometimes.
Media Type Television
Length
Chief Marketing Officer (CMO)
Chief Creative Officer
Executive Creative Director
Copywriter
Production Company Crazy Few Films
Director

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