Title | Flood |
Agency | Y&R Lima |
Campaign | Disasters - Banco FInanciero |
Advertiser | Banco Financiero |
Brand | Banco Financiero |
Posted | March 2009 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Tagline | Whatever Happens You'll Earn 8.5% |
Story | Banco Financiero in Peru presents a print advertising campaign for investors in a world in crisis. If we thought the current financial crisis was bad, what would happen if we were invaded by aliens from outer space, attacked by giant reptiles, or inundated by rising oceans? There will always be billboards on high rise buildings to tell us that the interest rate remains at a competitive 8.5 percent. Whatever happens youll earn 8.5%. |
Media Type | |
Market | South America |
Creative Director | César Godenzi |
Art Director | Oscar Takahashi |
Art Director | Christopher Graham |
Art Director | Kenneth Yohann |
Copywriter | Jorge Soto |
Retoucher | Christopher Graham |
Retoucher | Carlos Luna |