Christopher Graham
Art Director at Y&R Lima
Lima, Peru
TitleFlood
Agency
Campaign Disasters - Banco FInanciero
Advertiser Banco Financiero
Brand Banco Financiero
PostedMarch 2009
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline Whatever Happens You'll Earn 8.5%
Story Banco Financiero in Peru presents a print advertising campaign for investors in a world in crisis. If we thought the current financial crisis was bad, what would happen if we were invaded by aliens from outer space, attacked by giant reptiles, or inundated by rising oceans? There will always be billboards on high rise buildings to tell us that the interest rate remains at a competitive 8.5 percent. “Whatever happens you’ll earn 8.5%”.
Media Type Print
Market South America
Creative Director
Art Director
Art Director
Art Director
Copywriter
Retoucher
Retoucher

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