| Title | Response |
| Title (original language) | Riposte (anglais) |
| Agency | BETC Paris |
| Campaign | Let's stay light - Lu |
| Advertiser | Lu |
| Brand | Mikado |
| Date of First Broadcast/Publication | 2004 / 1 |
| Business Sector | Food |
| Tagline | Let's stay light |
| Tagline (original language) | Restons légers |
| Media Type | Television |
| Length | |
| Market | France |
| Production Company | Intersection |
| Account Manager | Raphaël de Andreis |
| Account Manager | Isabelle Giafferi |
| Account Manager | Myrto Tripathi |
| Account Manager | Michel Teicher |
| Creative Director | Michèle Cohen |
| Agency Producer | David Green |
| Director | Christopher von Reis |
| Art Director | Juliette Megemont |
| Art Director | Amandine Garracio |
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