Kweichee Lam
Kweichee Lam
Copywriter at Ogilvy & Mather Beijing
Shanghai, China
TitleSkin (100 sec)
Agency
Campaign Skin
Advertiser People for the Ethical Treatment of Animals
Brand PETA
Date of First Broadcast/Publication
Story

This film has created a disturbing world where animals farm humans in order to wear their skin and display their other parts for the sake of fashion. In a world where humans don't see the vice in doing the same with other species, it asks the question, 'who's the animal? 

Media Type Web Film
Agency Producer
Art Director
Copywriter
Copywriter
Copywriter
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Director
Worldwide Chief Creative Officer

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