Title | Hitchhiker |
Agency | Publicis Conseil |
Campaign | Hitchhiker |
Advertiser | Renault |
Brand | Renault Fluence |
Date of First Broadcast/Publication | 2010 / 9 |
Business Sector | Cars |
Tagline | Redefine standards |
Story | This advert presents a man who has run out of petrol, lost in the middle of a real no man's land, hitchhiking. Another man in a Renault Fluence stops to take him to the next petro station. At this point, the hitchhiker is struck by love at first sight, litterally falling in love with the car, to the extent that he rejects his old car... |
Philosophy | To promote the new Renault Fluence, a model which is mainly sold outside of the European continent, Publicis and Renault chose to focus on the indisputable ability of the model to outperform its competitors. |
Media Type | Television |
Chief Creative Officer | Olivier Altmann |
Account Manager | Edouard Pacreau |
Account Executive | Christopher McIsaac |
Account Executive | Raymund Co |
Account Executive | Bastien Wojciechowski |
Account Executive | Sylvie Tavares |
Advertising Manager | Stephen Norman |
Advertising Manager | Patrick Fourniol |
Advertising Manager | Vanessa Lasnier |
Advertising Manager | Andreea Culcea |
Strategic Planner | Hélène Duvoux-Mauguet |
Account Manager | Catalin Albu |
Creative Director | Razvan Capanescu |
Copywriter | Cezar Panait |
Art Director | Dragos Ometita |
Agency Producer | Pierre Marcus |
Agency Producer | Frédérique Le Goff |
Production Company | Wanda Paris |
Director | Sebastian Strasser |
Producer | Jérôme Denis |
Sound Producer | Anthony Leblond |
Post Production | Vincent Bordier |