| Title | Diesel Jogg Jeans Responsive Lookbook |
| Brief | To show how well Diesel’s Jogg Jeans move with your body, the brand hired a contortionist and tested the limits of responsive technology. When website visitors manipulate the browser window, the Diesel-clad contortionist expands and contacts within the display window, stretching into full splits as the window enlarges and compressing into a human ball as the window shrinks. All the while looking pretty comfortable in his Jogg Jeans. |
| Agency | FRED & FARID Shanghai |
| Campaign | Diesel Jogg Jeans Responsive Lookbook |
| Advertiser | Diesel |
| Brand | Diesel |
| Date of First Broadcast/Publication | 2016 / 7 |
| Business Sector | Clothing |
| Story | FRED & FARID HAS WORKED ON A CREATIVE IDEA THAT FULLY EXPRESSES THE PRODUCT FEATURE OF JOGG JEAN MEANWHILE IS ABLE TO INTERACT WITH CONSUMERS IN A PLAYFUL WAY. DIESEL JOGGJEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY. HOW CAN WE DIGITALLY DEMONSTRATE IT? SIMPLY BY USING THE RESPONSIVE TECHNOLOGY. WE HAVE CREATED THE RESPONSIVE BODY ; A WEBSITE, ON WHICH YOU CAN CONTORT A MODEL, USING THE RESPONSIVE TECHNOLOGY. WHEN YOU CHANGE THE SIZE OF YOUR WINDOW YOU CAN ENJOY EVERY TIME A DIFFERENT CONTORTION THAT PERFECTLY FITS THE SIZE OF THE WINDOW |
| Media Type | E-Commerce |
| Length | |
| More Information | www.dieseljoggjeans.com |
| Creative / Art Direction | Laurent Leccia |
| Photographer | Pierrick Jegou |
| Agency Producer | Juni Zhu |
| Account Director | Claudia Anegon |
| Account Director | Adam Nait |
| Account Director | Mylene Boutonnet-Tranier |
| Chief Creative Officer | Frédéric Raillard |
| Chief Creative Officer | Farid Mokart |
| Executive Creative Director | Feng Huang |
| Creative Director | Laurent Leccia |
| Copywriter | Nix Xiong |
| Art Director | Laurent Leccia |
| Producer | Juni Zhu |
| Agency Digital Producer | Pauline Salendre 薄琳 |
| Agency Digital Producer | Erick Alonso |
| Developer | Yannick Landry |
| Brand Supervisor | Christophe Archaimbault |
| Brand Supervisor | Tracy Wang |
| Agency supervisor | Claudia Anegon |
| Agency supervisor | Adam Nait |
| Agency supervisor | Mylene Boutonnet-Tranier |
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