| Title | Referee |
| Agency | DDB Group Aotearoa |
| Campaign | Blackcaps Vs Pakistan |
| Advertiser | New Zealand Cricket |
| Brand | New Zealand Cricket |
| Date of First Broadcast/Publication | 2010 / 12 |
| Business Sector | Sports Teams, Sports Events |
| Tagline | The only international Cricket Tour for a very, very long time |
| Story | Unfortunately, this year's International season is one of the shortest ever, with just one team touring the country. Miss the Pakistan Tour and it's nothing but rugby for a bloody long time. |
| Problem | With the Rugby World Cup being held in New Zealand next year, the country as a lot of Rugby to look forward to. That's great unless you're a cricket fan. |
| Media Type | Outdoor/Out of Home |
| Executive Creative Director | Toby Talbot |
| Art Director | James Tucker |
| Copywriter | Simon Vicars |
| Photographer | Mat Baker |
| Account Manager | Brad Armstrong |
| Account Manager | Scott Wallace |
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