Title | Day Out |
Agency | Leo Burnett |
Campaign | Kellogg's Rice Krispies- Day out |
Advertiser | Kellogg's |
Brand | Rice Krispies |
Date of First Broadcast/Publication | 2013 / 4 |
Business Sector | Breakfast Cereals |
Philosophy | Kellogg’s Rice Krispies' new promotion campaign depicts the relationship between a young girl and her mother. Entitled ‘Days Out’, the heart-warming ad, created by Leo Burnett, shows the girl tirelessly wrapping up gifts for her mother. When the mother sees one is a box of Rice Krispies with a free voucher to Legoland, the girl breaks into laughter, and they share a beautiful moment together. |
Media Type | Television & Cinema |
Length | |
Market | United Kingdom |
Post Production | MPC LDN |
Creative Director | Don Bowen |
Executive Creative Director | Justin Tindall |
Copywriter | Steve Robertson |
Copywriter | Laurie Smith |
Art Director | Steve Robertson |
Art Director | Laurie Smith |
Other | Josh Bullmore |
Media Agency | Carat |
Other | Nadia Lavelle |
Production Company | Bare Films |
Director | Joanna Bailey |
Assistant Agency Producer | Helen Hatfield |
Editor | Sam Sneade |
Editing Company | Speade |
Sound Design Company | Mike Connaris |
Music Arranger | Mike Connaris |
Post Production | Dionne Archibald |
Agency Producer | Katie Spong |