Don Bowen
Creative Director at Leo Burnett
London, United Kingdom
TitleDay Out
Agency
Campaign Kellogg's Rice Krispies- Day out
Advertiser Kellogg's
Brand Rice Krispies
Date of First Broadcast/Publication 2013 / 4
Business Sector Breakfast Cereals
Philosophy Kellogg’s Rice Krispies' new promotion campaign depicts the relationship between a young girl and her mother. Entitled ‘Days Out’, the heart-warming ad, created by Leo Burnett, shows the girl tirelessly wrapping up gifts for her mother. When the mother sees one is a box of Rice Krispies with a free voucher to Legoland, the girl breaks into laughter, and they share a beautiful moment together. 
Media Type Television & Cinema
Length
Market United Kingdom
Post Production
Creative Director
Executive Creative Director
Copywriter
Copywriter
Art Director
Art Director
Other
Media Agency
Other
Production Company
Director
Assistant Agency Producer
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Editing Company
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Music Arranger
Post Production
Agency Producer

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