Javier Álvarez
Creative Director at Leo Burnett Madrid
Madrid, Spain
TitleMash Up
Agency
Campaign Sue Teller - Mountain Dew
Advertiser PepsiCo Inc.
Brand Mountain Dew
PostedFebruary 2007
Business Sector Soft Drinks, Tonics
Story A 3-minute TV show that runs during commercial breaks on Current TV.
Result In less than 4 weeks, over 100K hits on YouTube and an internet buzz that has generated interests from The Tonight Show with Jay Leno, Ellen, and several other national media outlets. Sue Teller is fast becoming the next "Where's the Beef?" icon of the YouTube generation.
Media Type Television
Length
Market United States
Production Company
Editor
Copywriter
Director of Photography (DOP)
Production Company Producer
Agency Producer
Director
Copywriter
Art Director
Creative Director Chad Rea
Production Company Producer
Music Company / Composer
Editing Company

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