Title | Mash Up |
Agency | 86 The Onions |
Campaign | Sue Teller - Mountain Dew |
Advertiser | PepsiCo Inc. |
Brand | Mountain Dew |
Posted | February 2007 |
Business Sector | Soft Drinks, Tonics |
Story | A 3-minute TV show that runs during commercial breaks on Current TV. |
Result | In less than 4 weeks, over 100K hits on YouTube and an internet buzz that has generated interests from The Tonight Show with Jay Leno, Ellen, and several other national media outlets. Sue Teller is fast becoming the next "Where's the Beef?" icon of the YouTube generation. |
Media Type | Television |
Length | |
Market | United States |
Production Company | Furlined |
Editor | Javier Álvarez |
Copywriter | Marc Gilbar |
Director of Photography (DOP) | Patrick McGowan |
Production Company Producer | George Meeker |
Agency Producer | Margaret Overlay |
Director | Ted Pauly |
Copywriter | Steve Porcaro |
Art Director | Kevin Raich |
Creative Director | Chad Rea |
Production Company Producer | David Thorne |
Music Company / Composer | Lime Studios |
Editing Company | Cut and Run LA |