Bill currently serves as JWT Shanghai’s Chief Creative Officer. Bill was born in Hong Kong and graduated from Hong Kong Baptist College in 1991. He started his career as a copy writer before deciding to head north into Mainland China, joining JWT Shanghai in 2000.
Over 6 years, Bill helped build JWT Shanghai into the foremost creative agency in China. In 2004, JWT Shanghai ranked #1 in both the China National Advertising Awards and HK4A creative awards, achieving the same feat in the HK4A awards in 2005, as well as being named China Agency of the Year by Campaign Brief. In 2008, Bill decided to head even further north, joining McCann Beijing and later served as Executive Creative Director of Ogilvy Beijing.
Bill is one of China’s most celebrated creative directors having produced big ideas for some of the biggest brands including Nike, Pepsi, Siemens, Unilever, Philips, Intel, Microsoft, 999, Red Bull, 361 and China Mobile. His work has been recognised at numerous international, regional and local award shows including Cannes Lions, Clio, One Show, D&AD, London International, AdFest, Times, Longxi, The Singapore Creative Circle, HK4As and China National Advertising Awards.