Title The Fearless Challenge - Elaine Lui
Agency
Lowe Roche (Closed)
Campaign
The Fearless Challenge
Advertiser
Canadian Cancer Society
Brand
Canadian Cancer Society
Date of First Broadcast/Publication
2014 / 8
Business Sector Disease Awareness, Support Groups & Associations
Story To support the Canadian Cancer Society's new signature fundraiser, the Fearless Challenge, Elaine Lui (Lainey Gossip) pledged $1000 to face her fear of being in a haunted house. She has met her fundraising goal, and now you can see her, just in time for Halloween, getting extremely freaked out in a dark and scary house.
Media Type
Web Film
Length 151 seconds
Market Canada
More Information fearlesschallenge.com
Vice President, Development & Marketing
Lesley Ring
Senior Manager, Marketing & Development
Sue Dalos
Senior Manager, Advertising & Production
Mickey Spinosa
Director, Marketing
Mike Kirkpatrick
Creative Director
Mark Mason
Creative Director
Jane Murray
Associate Creative Director
Jesse Pearson
Copywriter
Jeremy Richard
Designer
Ben Coles
Account Director
Katie Musgrave
Account Manager
Hillary Pitcher
Head of Production
Beth Mackinnon
Agency Producer
Sumit Ajwani
Agency Producer
Jonny Pottins
Strategic Planner
Jonathan Daly
Strategic Planner
Laura Davis-Saville
Production Company
Descendants
Director
James Arthurs
Executive Producer
Tasha Litt
Line Producer
Todd Huskisson
Digital Production
MullenLowe Profero
Editorial
Saints Editorial
Editor
Red Barbaza
Sound Design
BoomBox Sound
VP Client Partner
Helen Galanis
Manager, Connection Planning
Rachael McNally
Digital Strategist
Eden Pettigrew
Actor / Celebrity
Jason Priestley
Media Agency
Universal McCann