Title | Arctic Animal |
Agency | BBDO Russia Group |
Campaign | ONE |
Advertiser | WWF |
Brand | WWF |
Date of First Broadcast/Publication | 2012 / 4 |
Business Sector | Environmental & Ecological Issues |
Tagline | WE ARE ONE |
Story | Arctic animals are in danger. Because they live in such remote places, we don’t think that their extinction will have any affect on us. Mankind has to realize we are in this together. We are one. Act now. Support WWF. |
Philosophy | THE WORLD AND THE ANIMALS ARE ONE. PROTECT THEM |
Problem | Arctic animals are in danger. Because they live in such remote places, we don’t think that their extinction will have any affect on us. Mankind has to realize we are in this together. We are one. Act now. Support WWF. |
Media Type | Poster |
Art Director | Andres Vergara |
Art Director | Luis Tauffer |
Copywriter | Andres Vergara |
Copywriter | Luis Tauffer |
Illustrator | Kentaro Nagai |
Creative Director | Andres Vergara |
Creative Director | Luis Tauffer |