Action Innocence - "Action Innocence - Screens"

Havas Village Geneva

Havas Village Geneva Geneva, Switzerland

3969

Title	Action Innocence - Screens
Agency	Havas Village Geneva
Campaign	Screens
Advertiser	Action Innocence Group
Brand	Action Innocence
Date of First Broadcast/Publication	2015 / 10
Business Sector	Charities, Foundations, Volunteers
Tagline	The Internet can be frightening without the support of parents.
Story	Havas Worldwide Geneva launches a new campaign for Action Innocence, a Swiss association that fights to preserve the dignity and integrity of children on the Internet. With this new campaign, we want to empower parents by sending them a simple and powerful message: The Internet can be frightening without the support of parents. We have developed a concept involving protective symbols of children’s lives. Unfortunately, these « heroes » can’t give a hand to help children when they face a screen. Havas Worldwide Geneva has worked with Mécanique Générale, a renowned 3D animation studio, to develop this idea and encourage parents to teach their children good practices so that they won’t be confronted with the dangers on the Internet.
Media Type	Television
Length	36 seconds
Market	Switzerland
Agency	Havas Village Geneva
Media Agency	mediatonic
Post Production	Scan Graphic
Sound Design Company	Shazam
Art Buyer	Super Production
Production Company	Mécanique Générale
Creative Director	Gabriel Mauron
Art Director	Pierre-Olivier Gardello
Art Director	Simeon Brandner
Copywriter	Thibaud Genevois
Account Director	Delphine Saulnier
Strategic Planner	Alexis Mouthon