| Title | Cat |
| Agency | Havas Village Geneva |
| Campaign | A voice for a future |
| Advertiser | SPCA |
| Brand | Geneva SPCA |
| Posted | May 2016 |
| Business Sector | Animal Rights/Safety/Adoption |
| Story | Each year, hundreds of animals are abandoned at the Geneva SPCA. We believe that, even if these animals have a past, they also have a future. So we asked people who have adopted at the shelter to send us pictures with their pets. Then, three of them have embodied the voice of the Geneva SPCA in a campaign based on tarot cards. People spontaneously attached very moving testimonies with their pictures. So we took the opportunity to share these stories on the shelter’s website as proof of the success of adoption to convince the undecided that this is the right choice. |
| Media Type | |
| More Information | http://www.sgpa.ch/adoptes-heureux/ |
| Creative Director | Gabriel Mauron |
| Copywriter | Thibaud Genevois |
| Art Director | Pierre-Olivier Gardello |
| Art Director | Simeon Brandner |
| Strategic Planner | Alexis Mouthon |
| Account Director | Caroline Prince |
| Illustrator | Yeaaah! Studio |
| Post Production | Scanner Graphics |
| Media Agency | mediatonic |
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