Hornbach - "You're alive. Do you remember?"

HeimatTBWA\

HeimatTBWA\ Berlin, Germany

Awards

12338

Brand: Hornbach
Country: Germany

Advertiser: Hornbach. Bau- & Gartenmärkte

Title	You're alive. Do you remember?
Brief	One of the few films you’ll ever see featuring a naked fat guy rolling down a hill, this ad for German home improvements brand Hornbach captures the satisfaction of hard, physical work. Maybe it’s time you dropped your mobile device and rolled up your sleeves. “You’re alive. Do you remember?”
Agency	HeimatTBWA\
Campaign	You're alive. Do you remember?
Advertiser	Hornbach. Bau- & Gartenmärkte
Brand	Hornbach
Posted	November 2016
Business Sector	Household Products & Maintenance
Story	We wanted to promote the good old authentic experience of gardening in spring through an unforgetteable and immersive experience and transfer these feelings in the sales driven digital channels. Our goal was to get our main audience in the right mood for spring before it even began. The increasing urbanization and digitalization are dominating our modern, highly rationalised everyday life. DIY is one of the last playing fields to create something with one’s own hands, a unique feeling that every DIYer knows. We invited people, to gain back that feeling in spring 2016
Media Type	Television
Marketing Director	Thomas Schnaitmann
Marketing Director	Julia Ziegelmann
Chief Creative Officer	Guido Heffels
Creative Director	Guido Heffels
Creative Director	Frank Hose
Creative Director	Teresa Jung
Art Director	Felix Pfannmüller
Copywriter	Marlon Fischer
Art Director	Marco Bienek
Copywriter	Mo Sadeghi
Account Executive	Matthias von Bechtolsheim
Account Executive	Maik Richter
Account Supervisor	Tim Holtkötter
Account Director	Frauke Bielefeldt
Account Manager	Franziska Falk
Account Manager	Franziska Lequen
Agency Producer	Kerstin Heffels
Production Company	Partizan Berlin
Director	Tom Noakes
Director of Photography (DOP)	Antonio Paladino