| Title | Yaya's birthday |
| Agency | J. Walter Thompson London |
| Campaign | Yaya's Birthday |
| Advertiser | Mr Kipling, Premier Foods |
| Brand | Mr Kipling |
| Date of First Broadcast/Publication | 2015 / 5 |
| Business Sector | Cakes, Desserts |
| Story | Last year, Yaya Touré, Man City’s midfielder, considered leaving his club after they failed to mark his 31st birthday. Today is Yaya’s 32nd birthday and Mr Kipling wanted to make sure his special day was celebrated… So we created a Happy Birthday message and sent him a giant blue French Fancy – a cheeky sign of affection for a great footballer. The creative runs today on the Manchester Evening News’ website and has also been tweeted by Mr Kipling. Adam Scholes, said: Being a City fan I couldn’t resist it. Hopefully he’ll like the giant-sized Man City blue French fancy we’re sending him too.” |
| Media Type | |
| Creative Team | Adam Scholes |
| Executive Creative Director | Russell Ramsey |
| Business Director | Brooke Curtis |
| Managing Partner | Simone Forster |
| Creative Director | David Masterman |
| Account Director | Sophia Redgrave |
| Designer | Chris Hutton |
| Project Manager | Sara Manca |