Martin Lorraine
Creative Director at AMV BBDO
London, United Kingdom
TitleMorning After
Agency
Campaign Morning After
Advertiser Department for Transport
Brand DfT
Date of First Broadcast/Publication 2013 / 12
Business Sector Road Safety
Tagline 1 in 5 drink drive accidents occur in the morning
Philosophy  Show that the day after you’ve had a few drinks, to your body the morning after is still the night before, so you shouldn’t drive. 
Media Type Television
Length
Audio Post Production
Creative Director
Copywriter
Art Director
Account Planner
Account Planner
Account Manager
Account Manager
Account Manager
Agency Producer
Production Company
Director
Production Company Producer
Post Production

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