transavia.com - "#SnackHolidays"

HUMANSEVEN

HUMANSEVEN PUTEAUX, France

Awards

17202

Brand: transavia.com
Country: France

Advertiser: Transavia

Title	#SnackHolidays
Agency	HUMANSEVEN
Campaign	#SnackHolidays
Advertiser	Transavia
Brand	transavia.com
Posted	June 2015
Business Sector	Transport, Travel and Tourism
Story	Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets. Results + 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media
Media Type	Case Study
Length	128 seconds
Creative Director	Gilbert Scher
Art Director	Julien Doucet
Copywriter	Lilian Moine
Production Company	Hercules HRCLS
Executive Creative Director	Luca Cinquepalmi
Executive Creative Director	Marco Venturelli
Managing Director	Elisabeth Billiemaz
Account Manager	Aurore Cornen
Marketing Manager	Stéphanie Pigaglio
Marketing Manager	Lisa Donnadieu
Head of TV	Christopher Thiery
Agency Producer	Sarah Bouadjera
Director	Juien Bouvet
Production Manager	Maxime Bouyer
Sound	Benoit DUNAIGRE
Art Director	Tristan Lecuyer
Editor	Pierre Laisné
Digital Project Manager	Romain Cialdella
Digital Project Manager	Sandrine Lafont