Neil Gorringe
Director at Moxie Pictures LDN
London, United Kingdom
TitleImpatience is a Virtue
Agency
Campaign Impatience is a Virtue - Samsung
Advertiser Samsung
Brand Samsung
Date of First Broadcast/Publication 2009 / 7
Product Jet
Business Sector Personal Wireless Communication
Story The commercial opens with people "waiting their lives away" before changing pace and cutting to a group of people "living the moment", whilst the voiceover pronounces the virtues of "impatience".
Problem The campaign looks to celebrate impatience; showcasing how speed and impatience deliver the high-energy, aspirational lifestyle that JET enables.
Media Type Television
Length
Market United Kingdom
Editing Company
Sound
Post Production
Advertising Manager
Production Company
Director
Photographer
Media Director
Media Planner
Music
Editor

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