League against Cancer - "Slots"

Y&R Lima

Y&R Lima Lima, Peru

8593

This ad is part of the ACT Responsible Collection

Brand: League against Cancer
Country: Peru

Advertiser: Liga Contra El Cancer

Title	Slots
Agency	Y&R Lima
Campaign	Annual Collection
Advertiser	Liga Contra El Cancer
Brand	League against Cancer
Date of First Broadcast/Publication	2013
Business Sector	Charities, Foundations, Volunteers
Tagline	Saving life is priceless. But it does cost
Story	As part of the efforts to raise funds for the League Against Cancer’s 2013 Annual Collection, Y&R Peru developed a spot in which the protagonist is the collection itself. Each year Peruvians show their solidarity through a maze of donations for various charities. Which raises up the question of the proper use of funds and what is their money exactly doing in terms of saving lives and alleviating the suffering of those in need. Other people take League's altruism for granted, regardless the amount of money required to make altruism work. This spot tackles all these questions and invites the audience to donate in a new -and well justified– collection season.
Media Type	Television
Length	57 seconds
Sound	Vinylo Sound
Executive Creative Director	Flavio Pantigoso
Art Supervisor	Christian Sanchez
Art Director	Charlie Valderrama
Art Director	Carlos Tapia
Copywriter	Daniel De León
Copywriter	Jorge Soto
Account Director	Manuel Ahumada
Account Executive	Gabriela Misari
Executive Agency Producer	Patricia de la Cuba
Agency Producer	Malena Mellado
Executive Producer	Anita Quiroz
Line Producer	CyS
Post Production	High End
Music	Ricardo Nunez
Advertising Manager	Javier Penny
Advertising Manager	Viveca Carrera
Account Planner	Eduardo Grisolle
Production Company	Canica Films
Director	Gonzalo Iglesias
Audio Engineer	Claudia Incio